North Vancouver, BC, March 5, 1999
Microsoft Commerce platform key component of Pivotal's breakthrough electronic customer relationship management (eCRM) solution
— Pivotal Corporation, a developer of customer relationship management (CRM) solutions for Microsoft® BackOffice® and Internet platforms, announced today, in conjunction with the Microsoft Commerce Solutions Briefing, that it has shipped Pivotal eRelationship™, a next generation e-commerce relationship management (eCRM) solution. As an integrated CRM solution, Microsoft’s Commerce platform is a key component of Pivotal’s eCRM strategy. Pivotal eRelationship™ today supports Microsoft SQL Server 7.0 and Microsoft Internet Information Server and will support Microsoft Site Server Commerce Edition in a future version.
"Microsoft focuses on providing platform technologies and working closely with ISVs to build successful commerce solutions that will enable businesses to reap the benefits of Internet commerce," said Frederica Carpenter, industry marketing manager for customer management, Microsoft Corp. "Pivotal has been developing leading customer relationship management solutions since its inception. The company’s latest move to develop Internet-based CRM solutions, optimized for the Microsoft Commerce platform, demonstrates Pivotal’s continued commitment to further innovate the CRM marketplace using Microsoft technologies."
"There is no doubt that the nature of the customer relationship management marketplace is evolving towards Internet integrated solutions," said Norm Francis, president and CEO of Pivotal Corporation. "Pivotal has built a reputation as an industry innovator in the CRM marketplace. We are 100 percent committed to optimizing our e-commerce relationship management solutions for new Microsoft technologies, like the Microsoft Commerce platform, in order to fulfill our vision of integrated 360º CRM solutions."
Integrating 360° Front Office Automation with One-To-One Marketing Over the Web
Pivotal eRelationship™ is a next-generation e-commerce relationship management – "eCRM" - application suite. Consisting of two integrated Web applications, Pivotal eRelationship™ enables companies to build Internet Relationship Hubs™ for conducting online marketing, sales and customer service with enterprise Web customers, sales and service partners, and prospects. The first application, Pivotal eRelationship™ PartnerHub™, provides a company’s sales and service partners personalized access to selling, marketing, and customer information that allow them to collaborate over the Internet. The second application, Pivotal eRelationship™ CustomerHub™, enables companies to extend Web sites with interactive capabilities for one-to-one marketing and customer self-service. Pivotal eRelationship™ is the first turnkey software application suite fully dedicated to managing relationships with Web customers and partners. It is also the first software application to fully integrate Web-based eCRM with Pivotal Relationship™, a powerful front office CRM system for sales, marketing, and customer service employees. This integrated solution provides businesses an opportunity to extend CRM beyond the traditional boundaries of the enterprise and integrate all customer data into a shared database repository accessible to employees, customers and business partners from Web sites, desktops, notebook computers and Windows CE devices.
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.
Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.
Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.
This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.