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Traceability 2.0: Ensuring Food Safety and Achieving Competitive Differentiation

March 31, 2011

In response to many highly publicized large scale food recalls that occurred over the last few years that diminished consumer confidence, both regulators and industry leaders are responding with stricter guidelines and policies to ensure the safety of the U.S. food supply. As a result of this increasing scrutiny, along with the growing complexity of the food supply chain, many food company executives are re-examining their ability to ensure the safety and quality of their products.

Existing tracking and tracing measures and solutions may no longer be adequate to meet the increasing food safety standards. Simply having the ability to conduct one-up and one-back traceability may no longer be sufficient to operate in today’s market. Consumers today demand much higher assurances of safety and quality. In order to meet these new challenges, food processors must be able to automate the traceability process across multiple dimensions.
This white paper examines the latest in tracking and tracing technology that allows companies to protect their customers, consumers, and their brand.
Read the full paper.

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