White Paper: The Technology of Innovation – Using CRM to Enable Customer-Centric Innovation

July 17, 2012

As companies struggle to do more with less, innovation has become a critical factor in business success. Organizations must innovate not only to improve efficiency and productivity, but also to differentiate their company and create a competitive advantage.

The white paper “Technology of Innovation: Using CRM to Enable Customer-Centric Innovation,” highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools.

Read this new white paper to learn how you can use CRM to foster and implement customer-centric innovation, enhancing the customer experience and creating internal efficiencies to establish a clear competitive advantage.

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