Until very recently, only the largest organizations with teams of analysts and a healthy IT investment could access the benefits of strategic insight on their customer data and processes – analytics. Today though, data analysis tools are accessible for firms of all sizes.
In this white paper, we look at the importance of analyzing the flow of customer information gathered bit by bit through interactions between sales and service employees and your customers. To ignore the patterns of feedback you are receiving and overlook processes that may need adjustment is not only a shame, it may leave the door open for your competition. Read the paper to learn more about:
- The difference between reporting and analytics
- Criteria you should seek in a practical CRM analytics solution
- The segments of information required by several roles within your organization
- Advantages of the flexible CDC Analytics solution