The rise of social media as a means for customers to research products, interact with companies and broadcast feedback widely presents organizations with the opportunity to build customer loyalty and awareness. But, despite a desire to do so, most organizations are still trying to determine how social media fits into their larger customer relationship strategy.
In this brief interview with Delta Airlines Business Channel, CDC Software’s Vice President of Front Office shares proven strategies for harnessing social media in a way that delivers value for organizations and their customers.
Listen to the interview to learn:
- Why a social media strategy is critical before employing automation technology
- Who within an organization should “own” social media
- Why simply monitoring properties like Facebook and LinkedIn is only part of a successful strategy
If you are considering social media strategy for your organization, this interview is a valuable starting point.