Truition eCommerce – Major League Baseball Podcast

July 19, 2012

Plugging holes can be a daunting task, especially in eCommerce. Trying to patch your eCommerce website and strategy “after the fact” can be a trying experience when dealing with functionality, administrative tools, different software/solutions, and more. Add in plans for auctions of authentic game-used Major League Baseball gear and it’s a whole new ball game.

“Build your site right the first time. You save yourself a lot of headaches in the end,” says Sally Tansill, Senior Auction Manager at Major League Baseball. MLB uses online auctions as a way to bring fans closer to the game and as a way to drive secondary eCommerce sales.

Sally discusses in detail how to properly plan to grow your business and how auctions can boost online sales and result in terrific customer experiences at the same time.

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Craig Clark
This is fascinating. The way Major League Baseball authenticates bespoke sports memorabilia and then so quickly gets it live in their 30-team online auctions is a testament to a slick process. It's a side of the business you don't usually get a look at.