British Airways Holidays Case Study

April 15, 2011

Through the technology-supported capture and management of customer feedback and complaints, British Airways Holidays has succeeded in streamlining processes and improving access to management information. Its ability to track and improve communications between third-party suppliers has enabled the company to adapt and change in order to consistently provide the quality of service demanded by its customers.


Read the full case study to learn how this approach enables one of the world’s leading vacation providers to differentiate itself on the customer experience it provides.
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