Triangle Brick Builds Customer Relationships with Customer Portal

July 17, 2012

As one of the first brick manufacturers to automate production and inventory control, Triangle Brick turned to the Internet to build channel loyalty and ensure customer satisfaction.

The constraints of distance and complex supply chains have created inherent challenges in managing end-customer relations in the brick industry.  Triangle Brick’s Customer Portal provides a virtual showroom, offering visual inspection of the full pallet of colors and textures. The showroom is linked with a consolidated database of all projects serviced by their dealers and a web-based mapping system. Once a customer selects a brick, they can learn where the brick is installed in their vicinity and see what a variety of houses look like with their exact choice. This approach has proven to be much more effective for customers than viewing small samples in physical showrooms. The cost to reach the customer is vastly reduced while customer comfort and satisfaction is enormously enhanced.


  • More than doubled in sales without adding new Customer Service personnel
  • Online virtual showroom is accessible to customers any time
  • Increased efficiencies in selling product

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