M/I Homes Case Study

July 27, 2011

"Pivotal CRM has been instrumental in helping us to survive–and even thrive–in the worst downturn in the history of the housing industry. It’s a tremendous solution that we’ve built into all facets of our organization. It has really helped us to streamline our business."

Read this case study to discover how M/I Homes used Pivotal CRM to effectively advance their market position at a crucial time. Ron Frissora, CIO for M/I Homes shares his perspective on the impact that Pivotal CRM has made on mission-critical tasks, enabling his organization to successfully:

  • Increase web leads from 4% to 25% of total sales 
  • Improve conversions through rapid response to inquiries 
  • Automate information flow through efficient, single point of entry 
  • Streamline the client experience through effective integration 
  • Enhance marketing efforts through in-depth customer segmentation
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