Truition eCommerce – SiriusXM Satellite Radio Case Study

July 19, 2012

In 2005, faced with a fast-approaching holiday season and intense competition from its rival satellite radio provider, SiriusXM went to market looking for an eCommerce platform that provided greater scalability and was easier to operate and maintain than its existing solution.

SiriusXM identified the need to deliver a feature-rich experience to customers and web visitors in order to drive new online sales.

The flexibility of the Truition eCommerce’s platform has helped SiriusXM grow their eCommerce channel to be one of the most profitable sales channels for the company. The ease of use and ability to optimize sections of the online stores made it possible to build a deep, lasting relationship with customers, which all retailers know is the key to long-term success.

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