Today’s business environment is increasingly global. Few firms are completely immune to the effects of globalization—even if you’re not operating globally in a direct sense, there’s a good chance that some of your customers are, not to mention your competition. From credit unions to national banks and world-wide firms, chances are, you are feeling the effects of a world that gets smaller each day.
How then can you prepare your firm for success? In this article, we look at the processes and technology required to support a firm as it grows, spans geographic boundaries and adds complexity. We look specifically at the powerful standardization and business process management offered by CRM solutions as well as considerations for selecting a system that will support your international needs.