CRM in Home Building: Building Good Homes and Strong Relationships

April 3, 2011

How has the homebuilding industry so far avoided the requirement to become more customer-centric and competitive? Could it be that the product – desirable homes – simply sells itself and consumers are willing to overlook post-sale service that is not what they receive from say, their bank?

The new home market has recently experienced a major correction and with that, homebuilders are investigating new means of differentiating themselves and their product from the competition. In this article, we explore the homebuilders’ new interest in CRM technology.

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