Marketing and the ‘E’ Challenge

March 26, 2011

Did you know that email marketing campaigns can fetch response rates as high as 40% while traditional direct mail typically produces only 2% response. For this reason, email marketing is one of the most popular and most enduring marketing channels. But, what email marketing giveth, email marketing can taketh away.

If you fail to understand the perspective of your target audience and deliver unwanted or irrelevant messages, you run the risk of actually offending would-be buyers. In this article, we discuss email marketing essentials such as: rented lists, house lists, purchased lists, frequency and offers. Read the article and get started with one of marketing’s most proven mediums.

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