CRM in the Adaptive Enterprise

March 26, 2011

Just as some consumers prefer modular furniture that can be expanded and contracted to re-configure a physical space, the ability of mid-sized companies to re-configure processes quickly through flexible technology can be a competitive advantage. In this article, we explore the advantages of customer relationship management solutions that can be quickly molded to fit new ways of doing business.

We also look at the all-important difference between CRM software that can be customized and CRM that can be configured. Truly customizable CRM delivers the added advantage of changing to suit the business, rather than forcing the business to change in order to fit the CRM software.

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