Forrester Wave: CRM Suites for Large Organizations, Q2 2010

March 26, 2011

The Forrester Wave is a detailed review of customer relationship management solutions designed to handle the requirements of large organizations. This report also provides a detailed update on industry trends that pertain to the market for CRM solutions. Industry findings include:

  • Price/value trumps functionality in purchase decisions
  • Interest in social CRM continues to build, but projects remain in pilot mode
  • CRM and business process management (BPM) solutions converge
  • Software-as-a-service (SaaS) for CRM becomes the default choice
  • Mobile CRM is a must-have capability
  • The struggle to integrate customer data continues
  • Next-generation customer intelligence solutions emerge

As a result of the evaluation, CDC Pivotal CRM was selected among the leading CRM solutions for large organizations.

If you are considering a new CRM initiative or planning to revitalize an existing program, The Forrester Wave is an excellent review of the available solutions.

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