There's no question that the financial services industry was one of the hardest hit areas of the economy during the worst of the sub-prime mortgage crisis. Many firms literally could not continue to function. Those that have survived the downturn are now looking at ways to differentiate themselves and secure their share of the market as we re-emerge into times of more stable economies.
In this article, we look at one major trend: a desire by financial services firms to become more client-centric. This is supported by the related trend towards purchases of highly-tailored customer relationship management software aimed at helping firms out-maneuver the competition at the client relationship level.