CRM: The Essential Guide

April 2, 2011

Realizing that strong client relationships are their greatest asset in a tough economy, many organizations are looking at ways to become more client-centric, using supporting technologies such as customer relationship management software. But, with all the CRM options available today, it can be difficult to know where to start in determining which solution best fits your needs.

"CRM: The Essential Guide" is a comprehensive handbook that distills real-world lessons from CRM users, experts, and analysts into five fundamental principles for CRM success, complete with illustrative case studies from companies like yours.

Learn how the right CRM solution can:

  • Embed best practices unique to your industry
  • Work with your company's specific business processes
  • Help you keep pace with rapid changes in your business and market
  • Deliver quantifiable business results
  • Mitigate expense and risk for your business

"CRM: The Essential Guide" features real-world lessons from companies including Allianz Dresdner Asset Management, Calamos Investments, Savills, Beazer Homes, Centra Software, Farm Credit Services of America, Flag Choice Hotels, Syngenta, and more.

Full of valuable insights and best practices, this guide will help you plan a CRM strategy that is executable, measurable, and aligned with your company's strategic goals.

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