Get the Best Leads to the Right Person, Right Now

Pivotal Web events featuring Sharp Electronics Corporation and Road Runner offer practical marketing automation advice that impacts the bottom line

Vancouver, BC, March 19, 2003 — In today’s business environment, it’s no surprise that marketing and sales professionals are expected to produce more with less – deliver a greater number of high-quality leads, but with fewer people and leaner budgets. In addition, marketing professionals can no longer reason that increased lead volume will drive adequate sales growth especially when good leads get lost. So the question is: how can companies optimize the lead management process to generate and qualify more leads, and deliver better leads to sales?

Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises will host two Web events addressing this topic. The events titled: ‘Conquer Your Toughest Marketing Challenges,’ and ‘Get Your Best Leads to the Right Person, Right Now,’ will feature Pivotal customers Sharp Electronics Corporation, and Road Runner. These customers will present practical advice and insight on how they improved marketing effectiveness with Pivotal MarketFirst, a world-class suite of marketing products designed to enhance campaign effectiveness, optimize lead management processes, and increase lead conversion rates.

“Companies can no longer afford to lose leads with ineffective marketing processes,” said Anurag Khemka, vice president and general manager of marketing products, Pivotal. “The success at Sharp Electronics and Road Runner demonstrates that results-oriented marketing automation products coupled with smart marketing strategies can dramatically improve a company’s bottom line by cost-effectively enabling enhanced lead generation, qualification, distribution, and follow-up.”

To register for these Web events:

Conquer Your Toughest Marketing Challenges" - Your company is unique and so are your marketing challenges. Whether it's email campaigns that aren't pulling the results they used to or an event schedule that overwhelms you with details, learn how you can meet your challenges head-on. Hear how Road Runner, a premier broadband service provider, is increasing its marketing velocity using Pivotal MarketFirst.

TIME: 9 a.m. PST / 12 p.m. EST / 5 p.m. GST
DATE: Tuesday, March 25, 2003
LEARN MORE: Get more information and register

"Get Your Best Leads to the Right Person, Right Now" - Stop losing potential sales. Close to 80% of all leads get lost - we know why and we'll show you how to find them and act on them efficiently and effectively. Learn how Sharp Electronics Corporation has increased its flow of qualified leads 10x while reducing costs and increasing the effectiveness of its integrated lead follow-up process.

TIME: 11 a.m. PST / 2 p.m. EST / 7 p.m. GST
DATE: Tuesday, April 8, 2003
LEARN MORE: Get more information and register

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the unique requirements of mid-sized enterprises. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.

Pivotal's complete CRM software suite includes capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151