Vancouver, BC, August 20, 2002
Wholesale banking institution chooses Pivotal for quickly customized CRM
— Pivotal Corporation (Nasdaq: PVTL; TSE: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that the Federal Home Loan Bank of Atlanta (FHLBA) will deploy Pivotal’s CRM suite. The bank selected Pivotal’s cost-effective CRM software because it will be quickly and easily customized to match business and technology requirements. As a result, the FHLBA will be able to streamline business processes to improve service; quickly identify member needs; and decrease the time required to approve loan applications.
The FHLBA is a $100 billion financial services organization that provides a stable source of low-cost financing and expertise to 1,170 members, which include commercial banks, thrifts, credit unions, and insurance companies. In addition, the FHLBA provides financing and grants to support affordable housing and community economic development programs.
“Our mission is to help member financial institutions and non-profit development corporations quickly secure low-cost funding,” said Wes McMullan, senior vice president, member sales and marketing. “After a thorough evaluation of several major CRM vendors, Pivotal was a clear CRM choice for our corporate strategy – the Pivotal CRM software is flexible and intuitive, allowing us to streamline the loan application process and make financial transactions easier for our customers.”
Delivering the highest standard of service to every member is at the heart of the FHLBA’s business philosophy. To advance its member-centric approach to doing business, the organization required a powerful CRM system that would allow users to obtain a comprehensive view of member interactions throughout the loan lifecycle. Pivotal’s CRM software provides the FHLBA with an intra-company framework to manage member data, quickly access loan information, and synchronize transactions across multiple divisions. The entire lifecycle of each loan will be tracked in the Pivotal system, from the initial request for funds to disbursement. In addition, the three-tiered Pivotal Intelligent Internet Architecture will tie in more than seven back-end and legacy systems, making it easier and faster for users to access important corporate and customer information.
According to Bo Manning, president and CEO, Pivotal, “Federal Home Loan Bank of Atlanta is an innovative and prudent organization that has selected Pivotal to enhance long-term relationships with its customers. The company is advancing the way it does business through a smart, cost-effective strategy that will provide a deeper understanding of every member’s unique needs.”
Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the unique requirements of mid-sized enterprises. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.
Pivotal's complete CRM software suite includes capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com
About the Federal Home Loan Bank of Atlanta
The Federal Home Loan Bank of Atlanta is one of the 12 district banks in the Federal Home Loan Bank System. The $100 billion financial services organization provides low-cost financing and other banking services to more than 1,170 financial institutions in Alabama, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia and the District of Columbia.
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM software, its continued commitment to the deployment of the solution, and the risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.