Vancouver, BC, December 5, 2001
Centex Homes buys eBusiness and CRM “their way”
— Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT), the leading provider of sensible CRM software, today announced that Centex Homes, one of the premier home-building companies in the United States, has selected Pivotal after an exhaustive evaluation of the top CRM vendors. Centex Homes intends to deploy Pivotal’s CRM software to more than 55 of its home building divisions across the United States.
“Centex Homes is taking advantage of Web-based sales automation and CRM to help our sales, marketing and service organizations provide high quality interactions with our customers,” said Andy Hannigan, president and COO of Centex Homes. “Pivotal’s technology is a flexible solution that fits our business today and is easily modified as our business adapts and grows in the future.”
Selling Software and Services the Way Companies Want to Buy
According to a recent report issued by Gartner Dataquest, the economic realities are forcing CRM buyers to transition from decisions based on hype, faith and trust to ones based on proof and ROI criteria. This has delayed many sales opportunities for CRM software vendors and is a type of selling that most CRM vendors have not been prepared to do. The economic conditions have accelerated the maturing of the markets and changed the buying behaviors of decision makers.
Pivotal’s new model for delivering software and services is matched to the current buying trends in the market. Companies are taking a pragmatic, thorough approach to determining the right technology choice to meet their business needs. Pivotal’s new model allows companies, like Centex Homes, to install Pivotal’s CRM software on site; develop prototypes; integrate to legacy systems; use pilots to get direct user feedback; and buy software and services in manageable, incremental phases as they get results.
Enhancing the Home-buying Experience
Centex Homes will use Pivotal technologies to streamline its sales process by allowing sales professionals to receive up-to-the minute corporate and customer information. Sales professionals can select homes on the spot to precisely meet the needs of each homebuyer, and tap into real-time information on building locations, pricing, and availability. The goal is to accelerate the sales cycle by making it easier for customers to buy a Centex home. Using Pivotal technologies, sales professionals can access and respond to leads through multiple communication channels, including phone, fax, and Internet.
According to Bo Manning, president and CEO, Pivotal, “Centex Homes is taking an innovative approach to improving revenue, margins and customer satisfaction by using Pivotal’s CRM software to enhance its customers’ home-buying experience. Pivotal’s new model for working with our customers is allowing companies like Centex Homes to deploy our software in manageable phases. Our customers can easily adapt, customize and configure Pivotal technologies to precisely and cost-effectively match their requirements.”
About Centex Homes
Dallas-based Centex Homes is one of the nation's leading home builders, operating in approximately 80 markets in 23 states. Centex Homes expects to deliver more than 21,000 homes during its current fiscal year, which ends March 31, 2002. Centex Homes was recently named for the third consecutive year as one of the nation’s most innovative users of technology by Information Week ™ magazine. The company is a subsidiary of Centex Corporation (NYSE: CTX), a Fortune 500 company, and sells homes under the Centex, Fox & Jacobs, Real, Calton, Selective, Wayne, and Marquis brands.
Centex Corporation, through its other subsidiaries, ranks as one of the nation's largest non-bank-affiliated retail mortgage loan originators and general building contractors. The company also has operations in home services and investment real estate and owns a majority interest in a publicly held construction products company. Centex ranks No. 1 for the second consecutive year on Fortune magazine's list of “America's Most Admired Companies” TM in the engineering and construction category.
Pivotal Corporation offers clear, complete and sensible Customer Relationship Management (CRM) software that delivers results for a fraction of the cost of typical CRM software. Pivotal and its partners provide the software, services, and support required to produce significant improvements in marketing, sales, and service effectiveness for entrepreneurial enterprises. More than 1,300 companies globally use Pivotal including: Hewlett Packard, CIBC, HarperCollins Publishers, Hitachi Telecom Inc., Intrawest Corporation, Vivendi, Royal Bank of Canada, Southern Company, and Ziff Davis Media Inc.
Pivotal's advanced software technology includes powerful capabilities in: CRM, Internet commerce, interactive selling, partner management, corporate portals, and wireless technologies. For more information visit http://www.pivotal.com./
Forward Looking Statement of Centex
The foregoing contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the context of the statement and generally arise when Centex is discussing its beliefs, estimates, or expectations. These statements are not guarantees of future performance and involve a number of risks and uncertainties. Actual results and outcomes may differ materially from what is expressed or forecast in such forward-looking statements. The principal risks and uncertainties that may affect Centex’s actual performance and results of operations include the following: general economic conditions and interest rates; the cyclical and seasonal nature of Centex’s businesses; adverse weather; changes in property taxes and energy costs; changes in federal income tax laws and federal mortgage financing programs; governmental regulation; changes in governmental and public policy; changes in economic conditions specific to any one or more of Centex’s markets and businesses; competition; availability of raw materials; and unexpected operations difficulties. Other risks and uncertainties may also affect the outcome of Centex’s actual performance and results of operations.
Forward Looking Statement of Pivotal
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM software, its continued commitment to the deployment of the solution, the risks involved in developing software solutions and integrating them with third-party software and services, the possibility that competitors will introduce new and improved products and services and the need to compete successfully with existing and new products and services offered by competitors. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events.