Largest Consumer Electronics Retailer in Europe Selects Pivotal CRM Solution

German-based ElectronicPartner selects Pivotal and Ericsson Consulting for speed and cost-efficiency


Mainz, Germany, May 23, 2001 — Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT) today announced that ElectronicPartner, the largest consumer electronics retailer in Europe, has selected the Pivotal eRelationship customer relationship management (CRM) solution suite in order to establish a single, unified infrastructure that improves the company's ability to sell, market and service customers across all Internet and traditional channels. Ericsson Consulting, a Pivotal systems integrator, has been selected to rapidly deploy the Pivotal solution for ElectronicPartner.

Founded in 1973 in Dusseldorf, Germany, ElectronicPartner is located in eleven countries across Europe and works with more than six thousand partners/members to deliver electronics such as personal computers, telecommunications, audio, video, and multimedia products to consumers.

"The Pivotal CRM solution suite enables ElectronicPartner to synchronize customer information across our sales, marketing and service departments," said Volker Winter, project manager, ElectronicPartner. "By creating a unified view of customer interactions across all communication channels, the company will increase revenue, improve customer retention and enhance customer win rates. The Pivotal solution suite is fast-to-implement, intuitive and offers superior total-cost-of-ownership compared to alternative enterprise applications."

To maximize revenue and advance its market position, ElectronicPartner is deploying the Pivotal eRelationship CRM solution suite to network sales, marketing, and service departments and create a unified, real-time view of its customers and partners. The solution suite will fast-track customer service and improve collaboration across the company including the call center, with a single view of customer interactions and purchasing history. ElectronicPartner will improve its win rate by using Pivotal to deliver personalized service, conduct highly targeted marketing campaigns and capitalize on up-selling and cross-selling opportunities.

ElectronicPartner selected the Pivotal CRM solution suite because it offers superior total-cost-of-ownership, robust functionality, scalability, and agile customization tools. These critical capabilities allow ElectronicPartner to quickly scale the solution suite as its business expands.

According to Harald Krohmer, country manager, Pivotal Germany, "ElectronicPartner is a leading European company that is using Pivotal to increase business success by streamlining its sales, marketing and service processes. Pivotal's Internet-based CRM solution suite will enable ElectronicPartner to provide its customers with prompt, intelligent service across all communication channels. By delivering superior customer service, ElectronicPartner will continue to advance its market leading position."
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.

This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological and/or market changes in the industry; the ability to maintain and grow successful third party and customer relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Leslie Castellani
Pivotal Corporation
Tel: 604/699-8151
Email: lcastellani@pivotal.com