Pivotal Ranks on Aberdeen's Top 10 List for CRM Success

Aberdeen recognizes Pivotal for demonstrating business impact and technology innovation


Kirkland, WA, April 11, 2001 — Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT) today announced that the Aberdeen Group, a leading industry analyst firm, has named Pivotal to the prestigious 'Aberdeen List of Top Ten Significant CRM Applications for 2000'. Pivotal received this honor for delivering fast business results for Intrawest Corporation - a leading resort developer and operator that implemented the Pivotal Demand Chain Network solution suite.

"The Aberdeen Top Ten List is a prestigious ranking of CRM implementations that have clearly demonstrated fast business impact and technology innovation," said Karen E. Smith, senior analyst, Aberdeen Group. "The Pivotal solution implemented for Intrawest stood out among the many CRM success stories received by Aberdeen. The rapid deployment of the Pivotal Demand Chain Solution suite is redefining Intrawest's business model and impacting the company's ability to fulfill its corporate mission to deliver the 'ultimate customer experience' across all business channels."

The Aberdeen Top Ten List is a collection of the best examples of CRM implementations in 2000. Companies are selected based on a long list of criteria including proven quantifiable business benefits, fast implementation time and measurable impact on the way that the business interacts with its customers. As part of the research initiative, Aberdeen examined each customer implementation and researched the expected and actual benefit streams from the implementation; implementation experiences and issues; operational experience and issues, including cost of acquisition implementation; and the level of satisfaction with the vendor.

According to Norm Francis, president and CEO, Pivotal, "This honor from the Aberdeen Group is significant because it recognizes our ability to quickly provide business impact for our customers. Pivotal has proven time and time again that our focus on enabling our customers to increase revenue and customer retention results in measurable, meaningful business success."

The Pivotal Demand Chain Network solution for Intrawest enabled the company to redefine its business model. Using the solution, the company can interact with its customers over the Internet with speed and intelligence. Intrawest vacationers can plan their holidays online, receive real-time, personalized advice and recommendations on travel planning, as well as book accommodations, ski tickets, equipment rentals and snow school lessons without wasting time standing in line during their vacations to do so. The combined Pivotal and Microsoft solution creates a guest-centric environment at each resort and gives Intrawest the capabilities to harness its resort assets, customer base, people and culture to maximize revenues by enhancing guest experiences and loyalty.

According to Dr. Matthew Dunn, senior vice president and CIO, Intrawest Corporation, "Together, Intrawest and Pivotal have successfully merged CRM, eSelling and eCommerce to create a demand chain solution that extends well beyond traditional CRM. Pivotal's delivery of unparalleled solutions on the Microsoft .NET platform has allowed Intrawest to accelerate revenue growth and redefine guest experiences."

Pivotal has recently received industry honors including: the ISM 'Top 15' CRM software selections. 'Best Integrated eBusiness/Customer Relationship Management Solution' by the Microsoft-sponsored Industry Solutions Awards, the Deloitte & Touche Canadian Technology Fast 50, the Deloitte & Touche Technology Fast 500 in North America, Microsoft's North American "Packaged Application Partner of the Year," an "eBusiness Winner" by Upside Magazine, one of the "Hottest Companies in the Year 2000" by start magazine and the 'Company of the Year' by the British Columbia Technology Industry Association.
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.

This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological changes in the industry; volatility in the market price of the company's common stock; the company's ability to successfully manage its growth; the ability to maintain and grow successful third party relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com