GMO Woolley Ltd. Selects Pivotal CRM Solution

Pivotal CRM solution suite selected by UK-based global investment management firm


London, UK, March 29, 2001 — Pivotal Corporation (Nasdaq NM: PVTL; TSE: PVT) today announced that GMO Woolley Ltd. (GMOW), the London subsidiary of the global investment management organization Grantham, Mayo, Van Otterloo & Co LLC (GMO), has selected the Pivotal eRelationship customer relationship management (CRM) solution suite for its United Kingdom headquarters in London to synchronize all marketing, sales and service activities into a unified solution to improve employee productivity, accelerate revenue and increase customer satisfaction.

The Pivotal eRelationship solution suite enables GMO Woolley to fast-track customer service by improving company-wide communication and demand chain processes. The Pivotal solution suite at GMO Woolley empowers employees with an environment that offers quick access to up-to-the-minute customer and industry intelligence. GMO Woolley will gain a complete profile of each customer by using the Pivotal solution suite to aggregate and analyze customer and industry data from Internet and traditional channels.

"GMO Woolley is using the Pivotal eRelationship CRM solution suite to apply a consistent, quality driven approach to the management of client service for our worldwide customers," said Peter Froude, head of client administration services, GMO Woolley. "The Pivotal solution suite is a fast-to-deploy solution that will enable GMO Woolley to deliver the high standard of personalized service that our customers expect."

According to Bob Runge, chief marketing officer, Pivotal, "Companies today are expected to interact with customers in a personalized, precise and timely manner across all communication channels. The Pivotal eRelationship CRM solution suite will quickly impact revenue generation by enabling GMO Woolley to make, serve and manage customers with speed and efficiency across all Internet and traditional communication channels."

The Pivotal eRelationship CRM solution suite is a state-of-the art customer relationship management solution that enables medium sized and large enterprises to improve productivity and cut costs while increasing revenue generation and customer retention by synchronizing marketing, sales, and customer service activities over traditional networks and the Internet.
Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.


Pivotal solutions are sold in 35 countries and are available in English, French, German, Spanish, Portuguese, Swedish, Japanese and Chinese. Pivotal's worldwide customer base includes more than 1,000 organizations in traditional, commercial and public market sectors and the new digital economy, including KPMG, Intrawest Corporation, Emerson Electric, US Filter, Ericsson, Nissan Motor Corp., HarperCollins Publishers, Qiagen Inc., Deutsche Bank, Trader.com, Southern Company, Lucent Technologies, Inc., NEC, Deloitte & Touche, Principal Financial Group and Red Cross Australia.


Pivotal is a public company traded on the NASDAQ under the symbol “PVTL” and the Toronto Stock Exchange under the symbol “PVT.” More information can be found on the corporate Web site at http://www.pivotal.com.

This release contains certain forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include: rapid technological and/or market changes in the industry; the ability to maintain and grow successful third party and customer relationships, to improve current products and develop new products, to adequately protect the company's proprietary rights, and other factors as described in the company's SEC filings. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements. Jacqueline Voci
Tel: 425.897.6992
Fax: 425.897.8401
Email: jvoci@pivotal.com