chinadotcom corporation unites China's soccer community through the Web

Company to fly the flag for Team China's soccer programme


Hong Kong, March 17, 2000 — chinadotcom corporation [NASDAQ: CHINA; Website: www.corp.china.com], the leading pan-Asian integrated Internet company, has announced it will spearhead Internet campaigns and services for China's national soccer team development programme, Team China. The company has entered into an official Website sponsorship agreement with the Chinese Football Association (CFA) and its exclusive agent, ISL Asia Pacific, to promote the Team China brand and its advancement initiative for all national soccer teams of China.

In addition to significant funds and resources, chinadotcom corporation will provide dedicated community-driven, Web-based services via www.team.china.com - the new bilingual official Website of the Chinese national soccer teams to be developed by chinadotcom corporation in co-operation with the CFA. The deal will also support Team China initiatives and national bids for prestigious international competitions including the Olympics, FIFA World Cup Qualifiers and FIFA Women's World Cup, through to the end of 2002.

Fans across China and around the world will be able to access up-to-the-minute information on national teams, players, match schedules and results on the official Website. They will also be able to meet each other online and chat with national team players, who will be given Web-based email accounts to keep in touch with friends and family as they travel across the nation and overseas.

"This is a marvelous opportunity for chinadotcom corporation to strengthen our commitment in China," said Zhou Shun Ao, Chief China Officer of chinadotcom corporation. "chinadotcom has a strong presence in China and is committed to dedicating resources to support this market. The Team China sponsorship brings players and fans together on the Internet and provides information and services, tailored for the Chinese soccer community, which can be accessed anywhere in the world. We are going to play a major role in raising international awareness of Team China and Chinese soccer."

Mr. Zhou continued, "We see our involvement with Team China and the CFA as a hands-on investment in the future of Chinese sport. chinadotcom corporation is proud and excited that it can provide new interactive services via the new medium of the Internet to the similarly young and fast growing soccer community."

"chinadotcom corporation is providing a beacon for all of China to look to as we develop, grow and enjoy our national soccer network of teams and clubs," said Mr. Zhang Jilong, Vice President of the CFA. "The Association is proud to be part of this international Internet initiative and sports development partnership with chinadotcom corporation and ISL. We look forward to sharing our hopes and support for our national soccer teams with the rest of the world as our sportsmen and women go forward in these exciting years ahead."

The new dedicated Website, www.team.china.com, will also provide a media centre for press releases, multimedia interview clips, as well as match highlight clips. At the grass roots level, chinadotcom corporation's online efforts will support those of the CFA and the international sports management company, ISL Asia Pacific, the creator of the Team China concept. The three organisations will devise and roll out annual marketing and communications programmes to promote roadshows, school programmes, overseas tours, training camps and Greater China tournaments.

By bringing together fans and players through special events and services on the Internet, Team China is expected to further accelerate the growth of national interest in soccer. News, special events, promotional programmes and tournaments are expected to help attract new and young talent on to the soccer field, as well as grow an international audience and profile for the sport in China.

"team.china.com represents a crucial link between the teams and fans - both here and abroad - as we build national interest in preparation for competing in Korea and Japan in the FIFA World Cup in 2002," said Team China Coach, Bora Milutinovic. "Players will be greatly encouraged by being that much closer to their fans, knowing how much they are supported in their efforts to move further into the international arena."


About chinadotcom corporation

chinadotcom corporation (NASDAQ: CHINA) is the leading pan-Asian Internet company built on an integrated operating and investment business model. The company provides a full range of Internet services that; 1) build e-business strategies and solutions (Web Connection), 2) distribute content via its portal network (china.com, cww.com, hongkong.com, and taiwan.com), and 3) sell services through online advertising (24/7 Media Asia).

chinadotcom corporation also invests in synergistic Internet companies throughout the Asia-Pacific region that add value and depth to its services and portal channels. chinadotcom corporation's investment strategy is largely based on three types of investments. The first, incubation - through chinadotcom corporation's Jump Start program - supports seeding of new companies and incubates Internet start-ups. The second, acceleration, builds on existing businesses and accelerates the growth of existing on-line services, while the third category of investments, partnership, enables chinadotcom corporation to join with established Internet companies to accelerate and expand their entry into the Asian market. To date, through our investment program, chinadotcom corporation has invested in 29 Internet companies around the world.

chinadotcom corporation is committed to enabling digital communities to realize their full potential, thereby facilitating the development of the Internet in China and across Asia. The company has over 1000 employees in 24 offices across 10 Asian markets, including Australia, Hong Kong, Japan, Korea, Malaysia, Singapore and Taiwan. In Mainland China, the company has nine offices and over 300 employees. Major corporate shareholders include America Online Inc., Mitsui & Co. Ltd., Nortel Network Corporation, Sun Microsystems Inc., New World Infrastructure Limited and 24/7 Media Inc. For more information about chinadotcom corporation, please visit www.corp.china.com.

About Team China

Team China is a six year initiative of the Chinese Football Association and their appointed exclusive marketing partner, ISL Asia Pacific, to maximize corporate and popular support, as well as to provide the best possible preparations for Chinese soccer to succeed on the Asian, and ultimately the World, stage.

Under the Team China Program, the CFA and ISL will retain exclusively all commercial rights for all Chinese national soccer teams and their respective matches. Team China offers sponsors and broadcasters a powerful communication tool, as well as re-ignites national pride and faith in the future of the national soccer teams.

ISL is an international sports marketing company that creates, markets and manages commercial programs that bring the corporate world and sports federations together. ISL has been appointed as FIFA's Worldwide exclusive marketing partner for the 2002 FIFA World Cup Korea/Japan and UEFA's exclusive marketing partner for the Euro 2000 Championships. In Asia Pacific, ISL marketed the 1998 Asian Games and has been appointed by the Olympic Council of Asia as the exclusive marketing partner for the 2002 Asian Games in Pusan, Korea and the 2006 Asian Games.

 

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