Hong Kong, January 3, 2000
Ranked as a Leading Portal Network in Greater China Region
— chinadotcom corporation (NASDAQ: CHINA) today announced it has reached a total of two million registered users on its Greater China portal network. This represents approximately a growth of 400% (five-fold increase) from June 1, 1999 when there were 400,000 registered users. This achievement is attributable to the aggressive marketing program the company has employed as well as acquisitions such as Info@ge.com, iConcept.net, and the establishment of a majority-owned joint venture with Accton Technology Ltd. to create e-Direct.
chinadotcom corporation's successful marketing campaign across the region includes television and print, and outdoor advertising in Hong Kong. In Beijing, Shanghai, and Guangzhou, there have been significant television and outdoor advertising campaigns.
In a recent report, Mr. Rajeev Gupta of Goldman Sachs, said, "chinadotcom corporation's unique business model offers a portal network including value-added features, such as chat rooms, homepage builders, mailing lists, personalized portals, and message boards, that increase user stickiness and customer satisfaction. They have also added vertical channels for news sports, entertainment, music, technology, and for local markets that help users to find the information they want quickly without having to conduct a search."
Two million registered users places chinadotcom corporation as a leading portal network operating in the Greater China region, including the mainland.
Mr. Edward Hsu, Chief Technology Officer, said that technology and loyalty has played a critical role in increasing the network's "stickiness", or ability to get repeat visits by users. "Our members who use Shop4U, Home4U, or Post4U, for example, benefit from our creative use of technology, which encourages them to return time and time again to our web sites to make use of the community services that are provided. The stickiness comes from the stages of site usage that we see from our members, which can first be initial site registration, then moving on to use chatrooms or message boards, and finally taking the step to purchase goods online. This is how we are building Asia's on-line communities," Mr. Hsu said.
"Additionally, we maintain a reliable and scaleable operating environment which provides our users with uninterrupted and fast usage experiences. With the existing technology, we can ensure a consistent service no matter how many registered users are on-line at any given time," Mr. Hsu added.
Ms. Vicky Hung, Senior Vice President of Marketing and Product Development, commented, "Reaching our two millionth registered user is very exciting and demonstrates that we are truly committed to build user traffic, retain users, and increase ease of use. This is also an illustration that our multi-branded portal strategy is achieving much success. Clearly the vertical and localised content offered on our portals cater to the needs of the local community and helps in drawing traffic."
NOTE TO EDITORS - Report findings provided upon request
About chinadotcom corporation
chinadotcom corporation is the first pan-Asian integrated Internet company listed in the United States (NASDAQ: CHINA). The company provides a full range of Internet services that; 1) build e-commerce strategy and solutions (the Web Connection), 2) distribute content via its portal network (china.com, cww.com, hongkong.com, and taiwan.com), and 3) sell services through online advertising (24/7 Media Asia). chinadotcom corporation is committed to enabling digital communities to realize their full potential, thereby facilitating the development of the Internet in China and across Asia. The company has over 800 employees in 21 offices across 10 Asian markets, including Australia, Hong Kong, Japan, Korea, Malaysia, Singapore, and Taiwan. In Mainland China, the company has five offices and over 200 employees. Major corporate shareholders include America Online Inc., Mitsui & Co. Ltd., Nortel Network Corporation, Sun Microsystems Inc., New World Infrastructure Limited and 24/7 Media Inc.
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