Hong Kong, September 14, 1999
— 24/7 Media Asia Ltd., a China.com Corporation company [NASDAQ: CHINA], has been named the exclusive agent for selling interactive advertising space on PowerPhoneTM, New World Cyberbase (H.K). Ltd's (NWCB) multimedia public payphone service. PowerPhoneTM's unique communications capabilities provide advertisers with a new, interactive and effective medium for reaching their target audiences.
This agreement provides 24/7 Media Asia access to the more than 665 PowerPhonesTM that are now in service at the Hong Kong International Airport, in MTR Stations, KCR (East Rail) Stations, the Hong Kong Convention Exhibition and Convention Centre as well as at border control ports, major shopping arcades and tourists locations.
PowerPhoneTM screens offer touch screen technology, vivid color graphics and full-motion video for creative, multimedia advertising. For end-users, PowerPhoneTM combines the strengths of conventional public payphones, including convenient and affordable local and long-distance voice services, with the added advantages of fax, e-mail, and datajack services. PowerPhoneTM provides bilingual, on-line information services from sources such as the Government Services Telephone Directory, restaurant listings, CNN, Cathay Pacific Airways, and the Hong Kong Tourist Association.
Patrick Jonathan Wong, Deputy Managing Director of 24/7 Media Asia said: "PowerPhoneTM offers a valuable promotional channel for businesses that are looking for unique and interactive multimedia advertising. With its strong presence in the marketplace and ability to reach "the man on the street" so easily, PowerPhoneTM is becoming increasingly popular to advertisers, not only in Hong Kong, but also in international locations such as New York's JFK Airport and soon at the PuDong airport in Shanghai. 24/7Media Asia is excited about the partnership with New World Cyberbase and we look forward to introducing more advertisers to this convenient, accessible and impactful medium."
Mr. Anthony Yuen, Vice President PowerPhoneTM Services, said, "We chose to work with 24/7 Media Asia due to their solid experience selling multimedia advertising. We believe that they have the capability to teach potential advertisers more about PowerPhoneTM's market strength and the results they can achieve using this channel. "
PowerPhoneTM is the only public payphone in the world to provide users with CNN news and information, and upon its market launch in 1996, it became the first commercially deployed interactive multimedia payphone system.
NWCB is the multimedia communications arm of the New World Telephone Group. PowerPhoneTM was developed by iMagic Infomedia Technology Limited.
About 24/7 Media Asia
24/7 Media Asia, a China.com Corporation company, delivers unparalleled Internet advertising and online direct marketing solutions for advertisers and Web publishers across the Asia region. Reaching a potential market of over 23.4 million Internet users in Asia1 (including Japan), 24/7 Media Asia's highly targeted ad-serving network includes Greater China, the ASEAN nations, Australia, India, South Korea and Japan. The 24/7 Media Asia network of over 175 Web site affiliates attracts a broad set of Asian advertisers and international companies interested in advertising in Asia. Over 200 leading global and regional advertisers and agencies have signed up with 24/7 Media Asia, including Sony Corporation, Mitsubishi Motor Corporation, Compaq, Microsoft, KLM Royal Dutch Airways, Mild Seven Outdoor Quest, Ericsson, and AT&T. 24/7 Media Asia is a wholly owned subsidiary of China.com Corporation [NASDAQ: CHINA], developed in cooperation with 24/7 Media, Inc. [NASDAQ: TFSM].
About China.com Corporation
China.com Corporation [NASDAQ: CHINA] is a comprehensive, pan-Asian, integrated Internet business providing a full range of solutions that build, distribute and sell services for the Internet in Asia. China.com Corporation has a strong and innovative Internet-based business strategy which covers its portal network (hongkong.com, china.com, cww.com and taiwan.com), Web-based e-commerce and e-solutions business (the Web Connection) and Internet advertising network (24/7 Media Asia). Today, China.com Corporation is committed to facilitating the development of the Internet in Asia, and has over 430 staff in 12 offices across 7 Asian countries.
About 24/7 Media
Reaching more than half of all online users in the U.S., 24/7 Media, Inc. is one of the largest Internet media companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full-suite of online media sales services to advertisers and Web publishers. Through its flagship networks, 24/7 Media represents more than 2.5 billion ad impressions per month on more than 300 high-profile sites globally. In 1999, 24/7 Media acquired Sift, Inc., a leading e-mail marketing company, and ConsumerNet, a leading provider of email marketing solutions and formed 24/7 Mail, an independent subsidiary of 24/7 Media. 24/7 Media also owns and operates 24/7 Profilz(TM), the first online co-op database of Web user profiles used to deliver targeted online banner and email campaigns. Based in New York, 24/7 Media, Inc. is a publicly traded company (NASDAQ: TFSM) with offices in 28 cities in 15 countries. For more information please visit www.247media.com.
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