Business leaders love to throw around the term “customer journey,” but without a taking a holistic view can you really know what all the phrase entails? In this recent CMSWire article, CDC Software CEO Matt Bieber weighs in on how to model, measure, validate and optimize your way to customer journey success. Read the full article here.
CDC Software’s customers can now benefit from a direct link between Salesforce Service Cloud, Sales Cloud and Marketing Cloud for leading CRMs, all major telephony systems and other contact center database and systems. CDC Software today announced it has launched CDC Software – Next Generation CTI Telephony to Salesforce Integration on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Designed with flexibility and easily configurable updates
AI continues to have a tremendous effect on today’s customer experience, but with Watson still learning should we be so quick to hop on the AI train? In Matt Bieber’s latest CMSWire article he shares a glimpse of his experience with AI – the successes, the failures and where he sees it going. Read the full article here.
By now, the majority of businesses know the importance of listening to customer voice. But while businesses adopt voice of the customer (VoC) programs, they’re falling short in responding to what their customers are actually saying. In this recent CMSWire article, CDC Software CEO Matt Bieber shares his experience creating an effective VoC program and how to effectively meet customers’ expectations. Read the full article here.
Choosing the wrong CRM for your company can significantly impact business and end goals. So how do you determine which one is best suited for your organization, and more importantly how can you get the most out of the software? CDC Software CEO Matt Bieber shares his advice with CIO and suggests asking the tough questions to get what you bargain for. Read the full article here.