The visibility you need to make real-time, data-driven decisions.
eCommerce managers must have access to relevant data in order to effectively evaluate business decisions and take action when and where it’s required. Our suite of world-class reporting and analytics technology gives both business managers and marketers immediate insights into your online business. That means they can quickly assess eBusiness activities and optimize customer experiences–leading to increased sales and lower costs.
Truition eCommerce offers web analytics through a strategic partnership with Omniture, the market leader in business optimization software. With Truition eCommerce, you get full access to Omniture’s award winning SiteCatalyst™ reporting and analytics suite. Using Omniture, you can review real-time information about online marketing initiatives and consumer behavior, resulting in increased client acquisition and higher online sales.
Make the right decisions with our leading business intelligence offering:
Know and understand top selling and converting products, and key segments to focus on.
Measure conversion rates for new and repeat visitors, in addition to specific products, and SKUs.
Create targeted campaigns and test multiple messages, images, and more to best understand what converts your visitors.
Understand the activity on your websites, areas of concern, potential cart abandonment sections, and where visitors are likely to click.