Solutions help you generate more, higher-quality sales leads and deliver tangible ROI.
Having a decisive competitive advantage in your market begins with smart marketing. You need to measure the impact of every marketing campaign on the sales pipeline—turning the art of lead generation into a science that can be optimized for maximum business impact. We offer you two solutions: CDC eMarketing and CDC Marketing Automation.
CDC eMarketing enables you to harness the data inside your CDC Pivotal CRM database to conduct segmented, personalized electronic communications quickly and cost-effectively. This easy-to-use tool features an easy-to-follow, step-by-step campaign designer, enabling you to quickly design and schedule campaigns, as well as track their success.
If you have more advanced needs, CDC Marketing Automation is a highly efficient marketing automation and lead management solution that enables you to conduct even the most complex multi-channel campaigns. Foster relationships with the right prospects over time, ultimately cultivating easier sales and satisfied customers.
Dive into your CDC Marketing Automation Solution:
Generate demand and manage campaigns over multiple channels while constantly assessing your progress.
Immediately get closer to your sales organization with streamlined lead capture, scoring and assignment.
Understand your audience with powerful segmentation, profiling and integration with the sales force automation system.
Take lead generation from an art to a science with resource management, reporting tools and intuitive dashboards.
