Many retailers tackle globalization in an inefficient manner, spending too much on the wrong areas while failing to focus on the critical ones. In this webcast, we highlight the building blocks for successful global online expansion and provide examples of online retailers that have been particularly savvy in re-tooling their offerings in new international markets. These best practices and actions are ones you can easily implement in your business today.
On this webcast, William Green, President of CDC Software Enterprise and Zia Daniell Widger, Principal Analyst, Research Director of Forrester Research discuss:
- Building blocks required for successful global retail expansion
- Critical aspects of global eCommerce and where to focus your attention
- Success stories of other retailers and their international efforts