Intracorp Video: The CFO Perspective on CRM

July 8, 2011
In the homebuilding industry, gleaning efficiencies through automation is key to survive and thrive. Learn how real-estate developer Intracorp has leveraged Pivotal CRM with impressive results, including sales force automation that made it possible to nearly sell-out a project (300+ units) in a single weekend. Intracorp CFO Steve Sammut says it wouldn’t have been possible without Pivotal.
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