“It’s much more than ‘just’ a CRM System.” At Hammond Group, CRM is used by Customer Service, Technical Service, Sales, Marketing, Production, Lab and Transportation. Mary Blacket, Customer Service Manager at the Hammond Group relies on CDC Pivotal CRM to make sure that the information her team needs is at their fingertips.
Executives discuss the importance of the sales team having the detailed information globally is key to servicing customers and plants in Europe and Asia.