North Shore Credit Union

March 3, 2011

North Vancouver’s North Shore Credit Union has long been a leader in the application of customer relationship management software to the commercial banking business model. The firm’s refreshing, customer-centric “member intimacy” strategy for customer relationships has earned it industry recognition and a healthy share of the commercial banking business in the region

In this 6-minute video presentation, Fred Cook, the Chief Information Officer at North Shore Credit Union takes us behind the scenes of a financial services CRM success story. He articulates both the organization’s strategy, and how that strategy has been mirrored in the CDC Pivotal CRM system to create “member intimacy.”

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Yuchien Kuo
09/15/11
Can't load the video.
Jason Helgeson
09/15/11
ok
Quang Vinh Nguyen
07/11/12
How can we get this video? That is great to share with the customers.
Quang Vinh Nguyen
07/11/12
How can we get this video? That is great to share with the customers.
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