Customers who do complain about their dissatisfaction are also more likely to re-purchase. In fact, complaining customers can become a company’s most loyal customers. Industry research shows that customers who complain and later satisfied are up to eight percent more loyal than those who did not have a problem.
Read the white paper to learn why given this propensity to re-purchase and to recommend to others in social and peer groups, customer complaints are a leading indicator of customer sentiment and future economic activity.
