Dare to Encourage Your Customers To Complain

April 15, 2011

Today’s consumer organizations span a diverse range, from those who are completely ignorant of the changing dynamics in customer interactivity to those who are planning or have launched strategic business and technology programs to embrace, rather than ignore or resist, the multi-channel customer reality. Whether or not you’ve turned on a bunch of customer feedback channels, your customers are talking, and organizations who have learned how to listen are reaping the benefits.

We all have plenty of examples at hand of organizations who are difficult or impossible to reach, and who, when you do, have no idea who you are. Read this white paper to learn why new technologies and strategies make it possible to harness customer feedback from all customer touch points to deliver better service and improve your bottom line.

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