The food manufacturing industry is under increasing pressure to tell consumers exactly where the food they’re buying comes from. Country-of-origin labeling – or COOL -- requirements are growing in importance as new laws and regulations are implemented and new pressures and demands from consumers create a business case for providing consumers with information upon which to base their purchasing decisions.
Passed into law as part of the 2002 Farm Bill, COOL requirements began to be phased in on Oct. 1, 2004 with compliance made mandatory in September 2008. The law will require country-of-origin labels to be affixed to all commodities including:
- Muscle cuts of beef (including veal), lamb, and pork
- Ground beef, ground lamb, and ground pork
- Farm-raised fish and shellfish
- Wild fish and shellfish
- Perishable agricultural commodities (fresh and frozen fruits and vegetables)
This white paper explores the strategic, operational, financial and technological issues companies in the food industry must address in response to the new imperatives created by growing COOL requirements.
Read the full white paper.