Myth: Customer relationship management (CRM) is a software purchase? Fact: In reality, CRM is much more. It is a way of organizing your business to best serve your customers from marketing, through sales and into your service department. Perhaps it even involves how you work with your partners. In this fundamental paper, we dispel a number of common misconceptions about selecting and deploying CRM software.
You will learn:
- Why tailored CRM software is ideal for the majority of organizations
- How to interpret the jargon promoted by CRM Software vendors
- The differences between humungous, shrink-wrapped and tailored CRM
This paper will help you understand that CRM is not a destination, it’s an ongoing process that crosses a number of departments – not just sales or IT.