Today’s generation of technology-savvy, always-connected information workers have a very different perspective on business systems than generations before them. More than ever before, they literally vote with their daily tasks. If a solution doesn’t add value to the way they do their job, they just won’t use it–or use it inconsistently.
In this helpful guidebook, we look at the strategies organizations can put in place to ensure that a new or improved CRM program actually helps the people it should–the ones that interface directly with your customers. Learn what it takes to get employees to want to use CRM.