Email marketing has risen to become a marketer’s dream. It offers scalability, a high-degree of personalization and ROI analysis at a very low cost. Lately though, misuse of email has resulted in increasingly-sophisticated anti-spam measures at the internet service provider level. Did you know that more than 20% of legitimate e-mail marketing messages are incorrectly identified as spam? Most marketers know that deliverability is an important issue to address when executing an e-mail marketing campaign, but many lack the tools and understanding to measure and improve e-mail deliverability.
In this essential marketer’s guide, we give you the five key best practices for email marketing – distilled from a variety of strategies, tactics and experiences:
- Understand Why E-mail Gets Blocked
- Monitor and Respond to Deliverability Metrics
- Manage Your Sender Reputation
- Send Messages Users Want to Receive
- Test, Test, and Test Again
Read the paper to learn more about these core principles as well as proven strategies for improving on your current email marketing results.