The Deliverability "Top 5" White Paper: A Best-Practice Guide for E-mail Marketing

July 17, 2012

Email marketing has risen to become a marketer’s dream. It offers scalability, a high-degree of personalization and ROI analysis at a very low cost. Lately though, misuse of email has resulted in increasingly-sophisticated anti-spam measures at the internet service provider level. Did you know that more than 20% of legitimate e-mail marketing messages are incorrectly identified as spam? Most marketers know that deliverability is an important issue to address when executing an e-mail marketing campaign, but many lack the tools and understanding to measure and improve e-mail deliverability.

In this essential marketer’s guide, we give you the five key best practices for email marketing – distilled from a variety of strategies, tactics and experiences:

  1. Understand Why E-mail Gets Blocked
  2. Monitor and Respond to Deliverability Metrics
  3. Manage Your Sender Reputation
  4. Send Messages Users Want to Receive
  5. Test, Test, and Test Again

Read the paper to learn more about these core principles as well as proven strategies for improving on your current email marketing results.

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Lewis Bell
07/27/12
Well That it's probably a lot less expensive than you think. http://www.bbexmarketing.com
Lewis Bell
07/27/12
Well That it's probably a lot less expensive than you think. http://www.bbexmarketing.com