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CDC eCommerce - The Dynamic ...
CDC eCommerce - The Dynamic Pricing Advantage
June 6, 2011
For online retailers selling seasonal or collection type merchandise, carrying the right amount of inventory can be a challenge. In fact a common struggle for retailers is liquidating products and merchandise properly, without negatively affecting their brand and reputation or reducing the perception of quality.
Many retailers don't have the ability or technology to support such a sales channel. In some cases, there's a stigma that such a strategy could impact sales of in-season products and merchandise.
Learn how pragmatic approaches to dynamic pricing - including price segmentation, online auctions, and flash sales - can be used to cost-effectively maximize revenues and optimize off-season merchandise without undue technological complexity, as well as drive web traffic, generate buzz, build brand, and cement customer loyalty.
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