The critical need for good data and the transition to mobile commerce is a large focus for SiriusXM Satellite Radio. Another crucial aspect of SiriusXM’s business is focusing on the needs of their buyers and providing outstanding customer care.
Aligning closely with these mandates has allowed Shop.Sirius.com to grow into a significant revenue channel in just several short years.
Sonja Kristofferson, Director of eCommerce at SiriusXM Satellite Radio, explains how SiriusXM uses filter analytics to keep an eye on what's working with customers and why putting your own opinions aside and focusing on the needs of buyers in eCommerce is important to driving online sales and conversions.
