Datasheet: Pivotal CRM eMarketing

July 17, 2012

You need to be able to segment your hard-won CRM audience, send professional email communications and analyze your results.

Pivotal CRM eMarketing is a fully-integrated add-on to Pivotal CRM. It is a one-stop package for organizations looking to add email marketing to their larger customer relationship management strategy. It includes such must-have capabilities as audience segmentation, campaign automation and self-service subscribe/unsubscribe. Learn more about how you can:

  • Integrate seamlessly with prospects and contacts in your Pivotal CRM system
  • Design campaigns easily, using a flexible campaign creator with templates and a WYSIWYG designer for HTML and text e-mails
  • Create and combine distribution lists using Pivotal CRM’s static-list and search features
  • Personalize e-mail content, including subject line, e-mail body, and “from” information
  • Automate, schedule, and repeat e-mail campaigns to support business processes and customer-retention needs
  • Track read e-mails, click-throughs, and bounce-backs for each campaign
  • Measure campaign effectiveness through detailed reporting and analysis
  • Allow recipients to subscribe and manage their preferences using a self-service module
  • Avoid blacklisting by throttling e-mails
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