Datasheet: Pivotal CRM SyndMail

July 17, 2012

Email marketing is a very desirable marketing channel. It’s very inexpensive, scalable and offers you the opportunity to engage with your customers and prospects based on their preferences and interests. You already have a wealth of knowledge in your Pivotal CRM system – gathered by your sales and service employees. Learn how you can use that information to create highly-targeted and segmented marketing campaigns that deepen customer relationships and drive sales.

See how this additional module for Pivotal CRM can help you:

  • Integrate seamlessly with your Pivotal CRM database
  • Personalize e-mail content, including subject line, body of e-mail, and “from” information
  • Measure campaign effectiveness through detailed reporting and analysis
  • Track read e-mails, click-throughs, and bounce-backs for each campaign
  • Create distribution lists using Pivotal CRM’s static-list feature
  • Automate, schedule, and re-send e-mail campaigns to support business processes and customer-retention needs
  • Allow contacts to manage their preferences using a self-service module
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