CDC Marketing Resource Management delivers comprehensive capabilities that help you plan, track, and measure internal and external marketing resources—all in one solution:
- Reduce cycle times and raise productivity with tools that let you better manage marketing campaigns and projects
- Improve marketing budget management by tracking and viewing finances across multiple perspectives and scenarios
- Ensure tasks and projects are completed on schedule with tools that track activities and provide reminders and alerts
- Easily measure the effectiveness of campaigns and projects via graphical analytics in the format of your choosing
- Improve your review and approval processes and ensure follow-through using tools that control and streamline workflow
- Control the distribution of marketing collateral with a centralized repository that controls versions and can restrict access
- Keep the entire organization informed of all marketing events centralized Marketing Calendar color-coded for easy viewing
- Better manage vendors with the integrated contact manager for your suppliers
- Eliminate integration hassles by selecting an easily integrated CDC Marketing Automation application
