Pivotal CRM Plants Revenue Growth and Customer Loyalty for Syngenta

December 7, 2011

“Pivotal CRM is not just a contacts database. It underpins all our customer interaction. Our go-to-market strategy could not function without Pivotal CRM,” explains Simon Laidler, CRM lead, Syngenta.

Read how Pivotal CRM enabled Syngenta to achieve the following benefits:

  • Actual customer intelligence enabling highly targeted promotions - realising a four times return on campaign investment
  • Analytical breakdown of purchasing profiles and trend mapping has opened up revenue and co-operative marketing opportunities with sales channel 
  • Microsoft Outlook and Blackberry assimilation has increased efficiencies and streamlined customer management, profiling and communications 
  • 360 view of promotion reactions against demand vs. supply fluctuations visualises campaign effectiveness 
  • Underpins all that ensures a happy, well supported and increasingly loyal customer base
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