“Pivotal CRM is not just a contacts database. It underpins all our customer interaction. Our go-to-market strategy could not function without Pivotal CRM,” explains Simon Laidler, CRM lead, Syngenta.
Read how Pivotal CRM enabled Syngenta to achieve the following benefits:
- Actual customer intelligence enabling highly targeted promotions - realising a four times return on campaign investment
- Analytical breakdown of purchasing profiles and trend mapping has opened up revenue and co-operative marketing opportunities with sales channel
- Microsoft Outlook and Blackberry assimilation has increased efficiencies and streamlined customer management, profiling and communications
- 360 view of promotion reactions against demand vs. supply fluctuations visualises campaign effectiveness
- Underpins all that ensures a happy, well supported and increasingly loyal customer base