Bradford & Bingley Case Study

April 15, 2011

Bradford & Bingley is a UK-based financial services institution, focused on providing specialist mortgages and savings products. In March 2006, the company made the decision to replace its existing customer complaint management system. It sought to mitigate regulatory risk and strengthen customer relationships by adopting an end-to-end view of customer complaints and feedback through the implementation of an enterprise-proven complaints and feedback management solution.

Read the case study to trace this firm’s process as it evaluated, selected and ultimately deployed Respond EFM.

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