MACNY Improves Member Services with gomembers On Demand AMS

July 19, 2012

John Layer, Director of Purchasing and Technology Solutions for Manufacturers Association of Central New York (MACNY) , says:
“Our software did not support the member development processes we needed. We needed a system with robust process management capability that would not only let us manage current and new members, but our sales, as well.”

MACNY had been using the same association management system for ten years, and it did not provide the basic modern features and functionality they needed.  Their current solution was missing key member relationship and new member development functionality, including web capabilities to process online dues and events transactions.

gomembers On Demand AMS provides MACNY with user-friendly processes that can be scaled to their needs.  By switching to gomembers On Demand, MACNY was able to concentrate more on serving members and improving the industry rather than maintain an out-of-date system.

Read this case study to learn how gomembers On Demand AMS gave MACNY the tools to:

  • Increase number of events and attendance at events by 30%
  • Streamline processes
  • Organize their sale of services and increase the use of services by members
  • Manage member orientations
  • Produce more efficient reports for marketing campaigns
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Craig Clark
This is a great resource for not-for-profits that are considering implementing a member management system! The experience at MACNY is living proof that both the costs and the actual process of moving to a real association management system are totally manageable for associations.
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