John Layer, MACNY’s Director of Purchasing and Technology Solutions , says:
“Our software did not support the member development processes we needed. We needed a system with robust process management capability that would not only let us manage current and new members, but our sales, as well.”
MACNY had been using the same association management system for ten years, and it did not provide the basic modern features and functionality they needed. Their current solution was missing key member relationship and new member development functionality, including web capabilities to process online dues and events transactions.
CDC gomembers On Demand provides MACNY with user-friendly processes that can be scaled to their needs. By switching to On Demand, MACNY was able to concentrate more on serving members and improving the industry rather than maintain an out-of-date system.
Read this case study to learn how CDC gomembers On Demand gave MACNY the tools to:
- Streamline processes
- The Process Management featured organizes their sale of services, increases the use of services by members & and manages member orientations.
Produce more efficient reports for marketing campaigns
- By targeting interest groups through past event participation/attendance and purchase histories, MACNY increased their number of events and attendance at events by 30%
