Enterprise Feedback Management: An Overview of CDC Respond UK

April 15, 2011

Many organizations are experiencing challenging market conditions including: increased competition, commoditization, the expanding gap between customers’ expectations and actual experience and growing compliance demands. With the customer at the heart of the business, feedback and complaints play a vital role in reducing the gap between an organization’s strategy and the actual customer experience. Feedback can act as a business barometer by exposing early warning signs of inherent problems and providing the insight to drive essential product, service and process improvements throughout the enterprise.

Learn how capturing customer feedback, establishing a consistent workflow for managing complaints and listening to your customers can pay dividends in both customer satisfaction and your profitability.
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