Transforming Customer Care from Cost Center to Profit Center

November 17, 2011

Successful home builders take great pride in delivering more than a well-built home. They solidify relationships and build their brand by ensuring home buyers receive the utmost level of customer care. But while service operations are often viewed as a cost center, there are opportunities for home builders to use their customer care to impact productivity, drive savings and contribute to sales.

In this article, you’ll discover best practices and learn how CRM solutions are helping home builders:

  • Streamline processes to improve customer experiences–at a lower cost 
  • Proactively track, analyze and uncover service issues to prevent future reoccurrence 
  • Find value and pursue opportunities from your existing customer relationships
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