Defining Achievable Business Metrics for a Healthcare CRM Initiative

March 26, 2011

What would reducing the time it takes to complete a new business proposal from 8 days to 5 mean to your organization? To many healthcare insurance providers, this improvement could literally mean savings of hundreds of thousands of dollars annually.

In this article, we examine this and other areas of efficiency healthcare insurers can obtain, through the use of CRM software and the elimination of paper-based administrative processes.

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